insight, ideas, & inspiration
I’m guessing I’m not alone in the struggle to stay positive, and I started wondering if there is any design/art out there that could help cheer us up.
Just so you know, by “good design,” I mean colorful, graphic, fun design and art. If your jam is more along the minimal, subtle, monochromatic lines, you can probably skip what’s to come.
Let’s face it. June of 2020 was a long year. While it’s quieted down a bit, I’m still thinking a lot about how to be actively anti-racist as a one-person design shop in one of the least diverse places in the country.
It’s not enough to throw up a template, add some photos, write some copy and call it good.So, how exactly do you ROCK YOUR WEBSITE? These are my essential elements of a kick-butt website: quality content, basic SEO, smart calls-to-action, killer design, and one super secret element I'll tell you about at the end of this post.
So, let's just make it super clear from the start that logos are not meant to communicate or describe what a business does. Your business name, your tagline, your website copy - all of that can say what you do, but your logo doesn't have to and maybe even shouldn't.
So what the heck should your logo do then? In a nutshell, your logo should visually represent your brand in a way that gets people to connect with and remember it. And, it should distinguish your business from other businesses.
When you use your brand's visual elements over and over across all of your print and digital marketing pieces, your audience begins to recognize and remember you. They begin to connect what you're putting out there with you and your business.
Planning the structure and content of your site in advance will do wonders for keeping your website project on budget and on schedule. Realizing half way through the process that you need additional pages or that the flow of the site needs to be changed up or even that content has to be rewritten adds to the work your designer needs to do, which adds to the cost of the site and the time it requires to complete. So, take my advice and sit down and take these actionable steps before you hire that snazzy designer (note: you can also hire a strategist to help you do this), so when she gives you her questionnaire or planner or whatever she uses, you’re all set to go.
To some, typography isn’t terribly sexy. Color is immediately noticable. Imagery is eyecatching. Typography, on the other hand, is subtle and when it’s done well, you might not even notice it. It’s the often-overlooked, unsung hero of graphic design. It’s almost always there, doing its job, communicating the message, and it can make or break a piece.
Now that I focus mostly on designing visual brands for online businesses, color is still a huge part of what I do. Truthfully, it’s one of the best ways to distinguish your brand from everyone else’s out there. Color creates emotional reactions and can shape how people think about you and your biz.
According to research, color can increase brand recognition by 80%! And people make sub-conscious judgments about an environment or product within 90 seconds of first impression. Between 62% and 90% of that assessment is made based on color.
So, to start, what the heck is my brand, anyway? To sum it up: your brand is who you are and how you show up in your biz and in life. It's what makes you different from everyone else and their sister. It's your reputation, bad or good. It's what you're known for.
When I decided to rebrand my business in January of 2017, I almost immediately felt completely overwhelmed and a little sick to my stomach. I honestly couldn't really imagine how I was going to pull it off. I couldn't even wrap my head around all of the things I'd need to do, and when I pictured a to-do list in my head, it wasn't pretty.
To rebrand or not to rebrand, that is the question. Most businesses, big and small, need to at least freshen up their brands every several years. Logos might stay the same or only be tweaked very slightly (and very carefully), but brochures, websites, stationery and everything in between, usually needs to be updated every few years.
Now, when business owners who want to create their own sites ask whether they should use WordPress or Squarespace, I recommend Squarespace without hesitation. Don't get me wrong, I think WordPress is an amazing platform, but for most new business owners who don't have a budget, I think it's just too much to handle on their own.
We CAN generalize to some degree about the symbolism and meaning attached to various colors, but we should do so with the knowledge that nothing is written in stone or guaranteed. Read on for an overview of various colors and what they are GENERALLY interpreted to mean and what reactions they are likely to evoke.
Finding, choosing and pairing fonts for your brand is an important, and fun, part of designing a brand identity. In an effort to make it more on the fun side, I’ve listed some tips and resources below to help guide you.
Choosing fonts is one of the most important steps in creating a killer brand identity that will last for the long haul. Fonts (or typefaces), like people and businesses, have different personalities. They can communicate many different messages. They can render a logo unreadable or provide the perfect pitch to complement a logo and reinforce a brand’s personality.
Most folks know that your logo is one of the most important (but not the only!) elements of a brand. So, it follows that you want your logo to be fantastic, right, but how do you know a good logo from a stinker? Read on, my friend.
In an effort to clear up the confusion, I've created this infographic that explains, as simply as possible, what each of the most common design file types is and what their best uses are. I've also included when you should NOT use each one. There are more details in the body of the post, but this image covers some basic information
It's crucial to get a sense of the person behind the brand/business, the brand vision, mission and values, the target audience, and any brand story that might exist. This is probably the most important part of the research phase. I’m designing something that is supposed to represent the essence of my client’s brand, so it’s pretty important that I get a good handle on it!
That’s why it’s so important to do your homework before hiring anyone. Follow these steps and you're guaranteed to hire a designer who'll be a good fit for your business and your needs the FIRST time around!
Before you can get into the nitty gritty of how to present your business to the world visually, you’ve got to nail down what exactly your brand is. If you remember from my Brand & Brand Identity post, your brand is who exactly your are, what you stand for, what’s different about you and your business, and what people can expect when they interact with your business. Check out the full post for more information and branding term definitions.
I have to confess that I used to think blue was pretty boring, but I now know that all colors are pretty fascinating. Ok, ok. Some blues are still kind of boring, but it all depends on the shade you choose.