Easy Tips to Create Better-Looking Biz Materials

Easy Tips to Create Better-Looking Biz Materials

Well-designed materials will help your business stand out, look more professional, and attract more of your ideal clients. Good design also helps with readability, which will help communicate your message more effectively. And it doesn't have to be hard for you if you don't have any design experience. These tips will help to make better-looking biz materials easy and quick. 

What It's Like to Work with A Squarespace Designer

What It's Like to Work with A Squarespace Designer

When I’m feeling nervous about something, I find that the best thing to do is to actually ask the questions that are coming up and get as much information as I can. Then I can choose to move forward, or not, with factual information rather than fear-based assumptions that may or may not be accurate.

With that in mind, I’ve written this post to answer some questions that might be coming up for  you and to help you feel more comfortable about hiring a designer to create your Squarespace site. Onward!

The #1 Thing You Need for Your Client-Attracting Website

The #1 Thing You Need for Your Client-Attracting Website

There’s something else that I’ve touched on that’s incredibly important to creating a website that attracts ideal prospects and turns them into clients. Forgetting about this one piece and not putting it at the forefront of your website is a mistake that can cost you clients, and money. 

What If My New Website Doesn't Bring Clients in?

What If My New Website Doesn't Bring Clients in?

Nobody wants to invest a bunch of time and money into having a website designed and built only to find that it doesn’t bring in any clients. But the truth is that websites don’t just magically start bringing clients in. It takes more than simply creating a great website to bring customers in the door. The good news is that there are a lot of strategies that are relatively easy to implement to optimize your website at the start and on an ongoing basis.

5 Myths About Creating A Client-Attracting Squarespace Site

5 Myths About Creating A Client-Attracting Squarespace Site

You know it's time for a new website. You're on the verge of a breakthrough and can visualize your business growing, new clients easily coming in, more followers on social media and blog posts that go viral. Except for one thing - you cringe every time to think about someone seeing your website. 

5 Must-Have Elements to Rock Your Website

5 Must-Have Elements to Rock Your Website

It’s not enough to throw up a template, add some photos, write some copy and call it good.So, how exactly do you ROCK YOUR WEBSITE? These are my essential elements of a kick-butt website: quality content, basic SEO, smart calls-to-action, killer design, and one super secret element I'll tell you about at the end of this post.

The Purpose of Your Logo - It's Not What You Think It Is!

The Purpose of Your Logo - It's Not What You Think It Is!

So, let's just make it super clear from the start that logos are not meant to communicate or describe what a business does. Your business name, your tagline, your website copy - all of that can say what you do, but your logo doesn't have to and maybe even shouldn't. 

So what the heck should your logo do then? In a nutshell, your logo should visually represent your brand in a way that gets people to connect with and remember it. And, it should distinguish your business from other businesses. 

Why You Need a Brand Style Guide and What to Put in It

Why You Need a Brand Style Guide and What to Put in It

When you use your brand's visual elements over and over across all of your print and digital marketing pieces, your audience begins to recognize and remember you. They begin to connect what you're putting out there with you and your business.