Nobody wants to invest a bunch of time and money into having a website designed and built only to find that it doesn’t bring in any clients. But the truth is that websites don’t just magically start bringing clients in. It takes more than simply creating a great website to bring customers in the door. The good news is that there are a lot of strategies that are relatively easy to implement to optimize your website at the start and on an ongoing basis.
So, let's just make it super clear from the start that logos are not meant to communicate or describe what a business does. Your business name, your tagline, your website copy - all of that can say what you do, but your logo doesn't have to and maybe even shouldn't.
So what the heck should your logo do then? In a nutshell, your logo should visually represent your brand in a way that gets people to connect with and remember it. And, it should distinguish your business from other businesses.