What If My New Website Doesn't Bring Clients in?

What If My New Website Doesn't Bring Clients in?

Nobody wants to invest a bunch of time and money into having a website designed and built only to find that it doesn’t bring in any clients. But the truth is that websites don’t just magically start bringing clients in. It takes more than simply creating a great website to bring customers in the door. The good news is that there are a lot of strategies that are relatively easy to implement to optimize your website at the start and on an ongoing basis.

5 Myths About Creating A Client-Attracting Squarespace Site

5 Myths About Creating A Client-Attracting Squarespace Site

You know it's time for a new website. You're on the verge of a breakthrough and can visualize your business growing, new clients easily coming in, more followers on social media and blog posts that go viral. Except for one thing - you cringe every time to think about someone seeing your website. 

The Purpose of Your Logo - It's Not What You Think It Is!

The Purpose of Your Logo - It's Not What You Think It Is!

So, let's just make it super clear from the start that logos are not meant to communicate or describe what a business does. Your business name, your tagline, your website copy - all of that can say what you do, but your logo doesn't have to and maybe even shouldn't. 

So what the heck should your logo do then? In a nutshell, your logo should visually represent your brand in a way that gets people to connect with and remember it. And, it should distinguish your business from other businesses. 

Why You Need a Brand Style Guide and What to Put in It

Why You Need a Brand Style Guide and What to Put in It

When you use your brand's visual elements over and over across all of your print and digital marketing pieces, your audience begins to recognize and remember you. They begin to connect what you're putting out there with you and your business.