Branding, Graphic Design Kimi Mischke Branding, Graphic Design Kimi Mischke

My 5-Step Logo Design Process

It's crucial to get a sense of the person behind the brand/business, the brand vision, mission and values, the target audience, and any brand story that might exist. This is probably the most important part of the research phase. I’m designing something that is supposed to represent the essence of my client’s brand, so it’s pretty important that I get a good handle on it!

Read More