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The challenge each year has been to produce an engaging piece without professional photography. Most recently, we faced the added challenge of including all copy in both Spanish and English. To simplify the piece and make room for the additional copy, my colleague from BEF and I decided to limit the color palette to the organization’s purple and a dark grey, which also made the piece more subtle and sophisticated. We decided to use a grid made up of teacher quotes and photos from the various funded programs for a striking, stylish, and effective fundraising piece. https://images.squarespace-cdn.com/content/v1/601dcc485d52e7462296ee48/1614289325104-E56XD4LOD83W6K7FFXI3/BEF_website_3+%281%29.jpg portfolio - Basalt Education Foundation - Website In 2020, BEF needed a website redesign. Their old website, designed by a board member in 2014, was outdated, difficult to navigate, and clunky. The marketing team wanted a complete refresh of the site, with a strong focus on the organization’s results. They wanted a more current website that reflects the professionalism of the organization while also turning the spotlight squarely on the schools and students. They directed me to use photos as much as possible and streamline the content to increase usability. Live Website https://images.squarespace-cdn.com/content/v1/601dcc485d52e7462296ee48/1614289528287-ET0KASM4V9G8KP1RBM2N/TOB+_cover.jpg portfolio - Basalt Education Foundation - Event Branding Shortly after the organizational rebrand, the Basalt Education Foundation asked us to rebrand their signature annual event: The Taste of Basalt. It’s the organization’s primary fundraiser of the year, and it needed an update to reflect the event’s status as a much-beloved and festive community event. Organizers wanted the logo/look to loosely incorporate the two rivers that converge in the town of Basalt and to work well with BEF’s own updated brand. I landed on the fork, spoon, and martini glass with moon in the background as a way to capture the spirit of the fun, food-and-drink focussed event. https://images.squarespace-cdn.com/content/v1/601dcc485d52e7462296ee48/1619212169046-V676VNKDBBMGD43QQ2VM/TOB+_8x6+banner_FFO.jpg portfolio - Basalt Education Foundation event postcard and banner https://images.squarespace-cdn.com/content/v1/601dcc485d52e7462296ee48/650ef9af-0a68-4672-8f72-02b15bb18d38/TOB20_halfpage_R2+copy.jpg portfolio - Basalt Education Foundation newspaper ad https://www.braveandcodesign.com/portfolio/rachel-richards-aspen-city-council monthly 0.5 2024-04-04 https://images.squarespace-cdn.com/content/v1/601dcc485d52e7462296ee48/1614896036980-O3DAVXKPAWT1KPSKYY8I/RRCC_letterhead-20.png portfolio - Rachel Richards for Aspen City Council logo, stationery, and yard sign https://images.squarespace-cdn.com/content/v1/601dcc485d52e7462296ee48/1614897349497-WKKSZVDSQ3L1L4Z2W0ZA/RRCC_ads-20.png portfolio - Rachel Richards for Aspen City Council newspaper ads https://www.braveandcodesign.com/portfolio/aspen-security-forum monthly 0.5 2024-04-05 https://images.squarespace-cdn.com/content/v1/601dcc485d52e7462296ee48/1614902926924-CSJHH6GZMF57MM7J3DTE/ASF_programcover_1.jpg portfolio - Aspen Security Forum - Event Look & Program Book For the 2018 event, I took the abstraction and white space to their extremes, removing everything but the stripes and colors from the abstract flag concept. I varied the length of the stripes to create a sense of movement and to reflect the less than orderly state of the nation and its national security at the time. The trick each year is to come up with a look that will be applicable across many different uses and varying spaces. Sorting out how the look will be reflected within the program book is usually a fun challenge. This year, I used the stripe motif to surround the page numbers in the lower, outer corners of each page. https://images.squarespace-cdn.com/content/v1/601dcc485d52e7462296ee48/1614900801250-7P9L189C2NPBLFA6G7LB/ASF18_program-spreads.png portfolio - Aspen Security Forum https://images.squarespace-cdn.com/content/v1/601dcc485d52e7462296ee48/1614900821222-1XELCSKL2BUXK0TYK6EX/ASF18_program-spreads2.png portfolio - Aspen Security Forum https://images.squarespace-cdn.com/content/v1/601dcc485d52e7462296ee48/1614900846071-M8V2ST7E7JTLUEH4X4JJ/ASF18_program-spreads3.png portfolio - Aspen Security Forum https://images.squarespace-cdn.com/content/v1/601dcc485d52e7462296ee48/1614901488854-8KTRDYONMJXL7P2UDTXP/ASF.7.20.18.823_ed-sm.jpg portfolio - Aspen Security Forum - Other Materials Another interesting challenge each year is applying the look to materials of different shapes and sizes. 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While most of the materials created are vertically oriented, the Main Street Banner is very horizontally oriented, which requires a reworking of the look to maintain the overall brand and fill the space appropriately. https://images.squarespace-cdn.com/content/v1/601dcc485d52e7462296ee48/1614903263076-EFKL3MSI4YIX2087F7PC/ASF_msb.png https://images.squarespace-cdn.com/content/v1/601dcc485d52e7462296ee48/1614903284799-ETAA2H77NV7K79OGMXQR/ASF_banners.png https://www.braveandcodesign.com/portfolio/women-event-website monthly 0.5 2024-04-08 https://images.squarespace-cdn.com/content/v1/601dcc485d52e7462296ee48/20d7041e-064d-4a46-9be3-e5c863aac528/WCF_homepage2+%281%29.jpeg portfolio - Women in Consumer Finance Website https://images.squarespace-cdn.com/content/v1/601dcc485d52e7462296ee48/88829b99-9ac8-4fbd-a7b4-a383442534c4/WCF_agenda-page2.jpeg portfolio - Women in Consumer Finance Website https://images.squarespace-cdn.com/content/v1/601dcc485d52e7462296ee48/2c7db5b3-2466-4815-8037-3162c9f69df0/WCF_community-impact2.jpeg portfolio - Women in Consumer Finance Website https://images.squarespace-cdn.com/content/v1/601dcc485d52e7462296ee48/cf869a3c-6dc4-4ccd-a610-1bc368ac5803/WCF_speak-page2.jpeg portfolio - Women in Consumer Finance Website https://images.squarespace-cdn.com/content/v1/601dcc485d52e7462296ee48/1619203273408-GI0RQBEN2E9NX3L0UEOD/WCF_event-website_small.jpg portfolio - Women in Consumer Finance Website - Event Website The event did not have a clearly defined “look” other than a logo and color palette of charcoal grey, red, and white, so I was starting with a clean slate. The marketing team wanted to use photography from the previous years’ events, along with the color palette, using the red “judiciously” to liven the pages up but not overpower the imagery. The challenge was that the photography, while excellent in some instances, was not as dynamic as I would have liked. Previous sessions had taken place in hotel ballrooms, with black curtains as the back drop and little to liven up the spaces. The solution we landed on was to use a color overlay for the home page banner image and to use black and white cutouts accompanied by an eye-catching red circle throughout the rest of the site. 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