File Types Demystified

In an effort to clear up the confusion, I've created this infographic that explains, as simply as possible, what each of the most common design file types is and what their best uses are. I've also included when you should NOT use each one. There are more details in the body of the post, but this image covers some basic information

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My 5-Step Logo Design Process

It's crucial to get a sense of the person behind the brand/business, the brand vision, mission and values, the target audience, and any brand story that might exist. This is probably the most important part of the research phase. I’m designing something that is supposed to represent the essence of my client’s brand, so it’s pretty important that I get a good handle on it!

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3 Simple Steps to Kickstart Your Brand

Before you can get into the nitty gritty of how to present your business to the world visually, you’ve got to nail down what exactly your brand is. If you remember from my Brand & Brand Identity post, your brand is who exactly your are, what you stand for, what’s different about you and your business, and what people can expect when they interact with your business. Check out the full post for more information and branding term definitions.

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