It’s not enough to throw up a template, add some photos, write some copy and call it good.So, how exactly do you ROCK YOUR WEBSITE? These are my essential elements of a kick-butt website: quality content, basic SEO, smart calls-to-action, killer design, and one super secret element I'll tell you about at the end of this post.Read More
So, let's just make it super clear from the start that logos are not meant to communicate or describe what a business does. Your business name, your tagline, your website copy - all of that can say what you do, but your logo doesn't have to and maybe even shouldn't.
So what the heck should your logo do then? In a nutshell, your logo should visually represent your brand in a way that gets people to connect with and remember it. And, it should distinguish your business from other businesses.Read More
When you use your brand's visual elements over and over across all of your print and digital marketing pieces, your audience begins to recognize and remember you. They begin to connect what you're putting out there with you and your business.Read More
Planning the structure and content of your site in advance will do wonders for keeping your website project on budget and on schedule. Realizing half way through the process that you need additional pages or that the flow of the site needs to be changed up or even that content has to be rewritten adds to the work your designer needs to do, which adds to the cost of the site and the time it requires to complete. So, take my advice and sit down and take these actionable steps before you hire that snazzy designer (note: you can also hire a strategist to help you do this), so when she gives you her questionnaire or planner or whatever she uses, you’re all set to go.Read More
Now that I focus mostly on designing visual brands for online businesses, color is still a huge part of what I do. Truthfully, it’s one of the best ways to distinguish your brand from everyone else’s out there. Color creates emotional reactions and can shape how people think about you and your biz.
According to research, color can increase brand recognition by 80%! And people make sub-conscious judgments about an environment or product within 90 seconds of first impression. Between 62% and 90% of that assessment is made based on color.Read More
So, to start, what the heck is my brand, anyway? To sum it up: your brand is who you are and how you show up in your biz and in life. It's what makes you different from everyone else and their sister. It's your reputation, bad or good. It's what you're known for.Read More
To rebrand or not to rebrand, that is the question. Most businesses, big and small, need to at least freshen up their brands every several years. Logos might stay the same or only be tweaked very slightly (and very carefully), but brochures, websites, stationery and everything in between, usually needs to be updated every few years.Read More
Now, when business owners who want to create their own sites ask whether they should use WordPress or Squarespace, I recommend Squarespace without hesitation. Don't get me wrong, I think WordPress is an amazing platform, but for most new business owners who don't have a budget, I think it's just too much to handle on their own.Read More
We CAN generalize to some degree about the symbolism and meaning attached to various colors, but we should do so with the knowledge that nothing is written in stone or guaranteed. Read on for an overview of various colors and what they are GENERALLY interpreted to mean and what reactions they are likely to evoke.Read More
Finding, choosing and pairing fonts for your brand is an important, and fun, part of designing a brand identity. In an effort to make it more on the fun side, I’ve listed some tips and resources below to help guide you.Read More
Choosing fonts is one of the most important steps in creating a killer brand identity that will last for the long haul. Fonts (or typefaces), like people and businesses, have different personalities. They can communicate many different messages. They can render a logo unreadable or provide the perfect pitch to complement a logo and reinforce a brand’s personality.Read More