I had some down time (before I started blogging, of course!) a month or so ago and wanted to use my time wisely, so I hopped on BriefBox and came across this project:
'Alison Bow' needs a visual identity for her painting and decorating business. She is looking for a bold, playful and contemporary design. She is interested in the strong use of colour, geometry and pattern within her work, and would like to reflect these elements in her new brand identity. Her new logo will be used on her company van, as well as business cards, letterheads and invoice templates.
Did someone say "bold, playful and contemporary design" and "strong use of color, geometry and pattern?" I was all over this project, and, truthfully, I had a great time working on it!
This project truly represents what I love so much about design: combining typography, high-impact color, and simple geometric shapes to represent a client's personality and brand. To me, this logo/brand identity presents the client as creative, playful, energetic, detail oriented, and professional. What more could you want in a painter/decorator?
ALLISON BOW BRAND BOARD
THE REST OF THE PROJECT BRIEF FROM BRIEFBOX
'Alison Bow' would like you to begin with the logo and business card design. The front of the business card should display the logo, and the reverse should display a variation of the logo with the main contact details. Both sides should continue a bright, geometric pattern theme that reflects Alison’s style of decorating.
Color is a massive component to this brief. The client is a decorator, after all, so make sure you really emphasize this with some interesting, complimentary color parings.
INSPIRATION PROVIDED BY BRIEFBOX
Clearly, I was most inspired by the image in the upper left. Because this was a practice brief, I had a bit of leeway, and probably my final work is darker than what I would have done if this were for an actual client. I couldn't help myself though! The colors just popped so nicely on that dark blue background that I had to go with it.