There’s something else that I’ve touched on that’s incredibly important to creating a website that attracts ideal prospects and turns them into clients. Forgetting about this one piece and not putting it at the forefront of your website is a mistake that can cost you clients, and money.
Nobody wants to invest a bunch of time and money into having a website designed and built only to find that it doesn’t bring in any clients. But the truth is that websites don’t just magically start bringing clients in. It takes more than simply creating a great website to bring customers in the door. The good news is that there are a lot of strategies that are relatively easy to implement to optimize your website at the start and on an ongoing basis.
It’s not enough to throw up a template, add some photos, write some copy and call it good.So, how exactly do you ROCK YOUR WEBSITE? These are my essential elements of a kick-butt website: quality content, basic SEO, smart calls-to-action, killer design, and one super secret element I'll tell you about at the end of this post.