Well-designed materials will help your business stand out, look more professional, and attract more of your ideal clients. Good design also helps with readability, which will help communicate your message more effectively. And it doesn't have to be hard for you if you don't have any design experience. These tips will help to make better-looking biz materials easy and quick.
When I’m feeling nervous about something, I find that the best thing to do is to actually ask the questions that are coming up and get as much information as I can. Then I can choose to move forward, or not, with factual information rather than fear-based assumptions that may or may not be accurate.
With that in mind, I’ve written this post to answer some questions that might be coming up for you and to help you feel more comfortable about hiring a designer to create your Squarespace site. Onward!
Planning the structure and content of your site in advance will do wonders for keeping your website project on budget and on schedule. Realizing half way through the process that you need additional pages or that the flow of the site needs to be changed up or even that content has to be rewritten adds to the work your designer needs to do, which adds to the cost of the site and the time it requires to complete. So, take my advice and sit down and take these actionable steps before you hire that snazzy designer (note: you can also hire a strategist to help you do this), so when she gives you her questionnaire or planner or whatever she uses, you’re all set to go.
To some, typography isn’t terribly sexy. Color is immediately noticable. Imagery is eyecatching. Typography, on the other hand, is subtle and when it’s done well, you might not even notice it. It’s the often-overlooked, unsung hero of graphic design. It’s almost always there, doing its job, communicating the message, and it can make or break a piece.
Now that I focus mostly on designing visual brands for online businesses, color is still a huge part of what I do. Truthfully, it’s one of the best ways to distinguish your brand from everyone else’s out there. Color creates emotional reactions and can shape how people think about you and your biz.
According to research, color can increase brand recognition by 80%! And people make sub-conscious judgments about an environment or product within 90 seconds of first impression. Between 62% and 90% of that assessment is made based on color.
A few months ago, I read an interesting post by a designer I admire about using the one-concept approach with client logo design, and it got me thinking about this again. During the seven+ years of my partnership in ithree graphic design, the number of logo concepts to present to clients was an often-discussed (argued about?) topic.
As of today, May 1, 2017, my business name is officially Brave & Co Design. I decided to make this change in January of this year, for a number of reasons. Towards the end of last year, I realized that I needed some help with my business. I felt like I wasn’t really getting anywhere, and I realized that one of the biggest issues was that I didn’t really feel like I had a good handle on WHO I wanted to be, or even who I was. I didn’t feel like I could say what was different about me as a graphic designer or what I stood for as a designer and business owner. I’ve always had a ton of self-awareness with regards to my behavior and psyche, but I was struggling with translating any of that into my business.