Well-designed materials will help your business stand out, look more professional, and attract more of your ideal clients. Good design also helps with readability, which will help communicate your message more effectively. And it doesn't have to be hard for you if you don't have any design experience. These tips will help to make better-looking biz materials easy and quick.
When I’m feeling nervous about something, I find that the best thing to do is to actually ask the questions that are coming up and get as much information as I can. Then I can choose to move forward, or not, with factual information rather than fear-based assumptions that may or may not be accurate.
With that in mind, I’ve written this post to answer some questions that might be coming up for you and to help you feel more comfortable about hiring a designer to create your Squarespace site. Onward!
It’s not enough to throw up a template, add some photos, write some copy and call it good.So, how exactly do you ROCK YOUR WEBSITE? These are my essential elements of a kick-butt website: quality content, basic SEO, smart calls-to-action, killer design, and one super secret element I'll tell you about at the end of this post.
Now that I focus mostly on designing visual brands for online businesses, color is still a huge part of what I do. Truthfully, it’s one of the best ways to distinguish your brand from everyone else’s out there. Color creates emotional reactions and can shape how people think about you and your biz.
According to research, color can increase brand recognition by 80%! And people make sub-conscious judgments about an environment or product within 90 seconds of first impression. Between 62% and 90% of that assessment is made based on color.
A few months ago, I read an interesting post by a designer I admire about using the one-concept approach with client logo design, and it got me thinking about this again. During the seven+ years of my partnership in ithree graphic design, the number of logo concepts to present to clients was an often-discussed (argued about?) topic.