You know it's time for a new website. You're on the verge of a breakthrough and can visualize your business growing, new clients easily coming in, more followers on social media and blog posts that go viral. Except for one thing - you cringe every time to think about someone seeing your website.
You're convinced you can do it yourself if you just make the time. You've heard how expensive it can be to hire a designer to do it, and it just doesn't seem like something you can afford right now. Plus, if you hire a designer, how will you be able to edit it later on?
Plus, plus, plus! You can come up with a million reasons not to get your site done. And you can probably come up with a million more for why you should do it yourself. But I'm here to tell you that all of those reasons - they're myths. And believing those myths is holding you back.
Not getting a top-notch website designed by a pro that really reflects how badass you and your services are - THAT'S holding you back!
So, let's talk about those myths and bust them, shall we? Because you deserve a website that's as kickass and hardworking as you are!
MYTH #1: I Don't Need A Designer if I'm Using Squarespace
Squarespace’s whole thing is that they’ve got beautiful templates, and anyone can build a good looking site quickly. And they’re not lying. Squarespace does have great templates that look pretty great out of the box. And many people can get a site up and running without a ton of work.
BUT, and this is a big but, if your goal is to distinguish yourself as an expert coach in a quickly crowding marketplace, throwing some copy and images into a template isn’t likely to get you where you want to be. Besides, you, my friend, are not generic, and we both know it. So a plain old template website that’s generic AF isn’t going to work.
Because you’re building your website as part of a greater brand strategy, right? If that’s the case, which I hope it is, your website needs to reflect the brand and brand visuals you’ve developed. The layout of your pages, the artwork, colors, typography and photos even should be consistent with the logo and brand identity you’ve already got going. (Side note: if you don’t have any of this yet, take a step back and check out my Love Your Logo & Brand package.)
What does this all mean? It means you need your site customized to a greater degree than you can do yourself. Sure, you can change colors, pick different fonts and upload photos, but that alone won’t get you a site that’s not only consistent with your brand but also truly reflects who you are and what you stand for, which I’m pretty sure isn’t generic or one-size-fits-all anything.
With ROCK YOUR SITE you’ll get me as your dedicated website designer, with all of my skills and experience focussed on carrying your established brand over to this new home for your business, so you can showcase everything you’ve got going on that makes you so uniquely YOU.
MYTH #2: If A Designer Creates My Site, I'll Have To Hire Her To Edit It
The true genius of Squarespace is how easy it is to edit content once you know your way around. And I would argue that it’s a helluva lot easier to use than Wordpress. Squarespace was created specifically with non-coders in mind. Because of this, it’s much more intuitive and much easier for a non-coder to learn to use.
And when I design sites for my clients, I make sure to do it in a way that allows them to edit them themselves.
Plus, if you sign up for my ROCK YOUR SITE package to get your site created, I’ll walk you through how Squarespace works and how to make edits before the end of your project. On top of the walk through, I include two weeks of free support after your site is launched, so you can take some time to figure things out with me there to answer questions and back you up if you lose your way.
MYTH #3: It's Too Expensive to Hire A Designer
This is a super common myth that comes up around anything you can feasibly do yourself that a designer can do a whole lot faster and better. And it's causing a lot of people who are great at what they do to LOOK like they suck.
Because the reality is that it takes time and practice to become a good designer, just like it takes time and practice to become a good coach or writer, which is why people don't coach themselves or write their own books to read.
That shit is hard, and when we try to do things we're not great at by ourselves, they don't turn out that great. Or at least they don't turn out great enough to be the face of the business you're staking your future on.
Besides, how many hours do you think it’d take you to create your own Squarespace site? 12? 36? 48? That’s not that long, right? Or is it?
It's a crazy long time, if you could have been doing something that would actually be revenue generating instead!
And what will your site look like when you’ve finished? Will it load quickly enough to keep people interested? Will your imagery and graphics send a positive message that hooks people and encourages them to find out who the badass behind this site is?
If the answer’s no to any of those questions, you will have not only wasted the time you spent working on your site, but you also will have taken time away from activities that could have been making money for your business. Which means trying to design your own site is actually causing you to lose money!
Conclusion: girlfriend, you can’t afford NOT to hire a professional to create your site!
Fortunately, ROCK YOUR SITE is a truly affordable way to get a customized site that reflects who you are and sells your business for you 24/7.
MYTH #4: As Long As My Site Is Pretty, It's Good to Go
Oh how I wish this were true. If it were, my job would be so much easier!
The truth is that while beautiful design is really important, user experience is equally important to keeping people on your site and converting them from prospective buyers to actual clients.
There are so many more aspects than just design to consider when creating an effective website. You need to think about things like:
- navigation that leads visitors through your site smoothly and naturally
- how the site supports your overall marketing goals
- collecting leads and thanking and servicing them effectively
- ensuring your site looks good and works well on different sized screens and mobile devices
- site analytics
- search engine optimization
Before I even start thinking about the design, I sit down with my clients to carefully map out a strategy for their sites. We discuss what their overall marketing goals are and how their site fits in to those goals, how the site should function, what additional elements they’ll need, and more.
And the good news is that all of this is included in ROCK YOUR SITE. Imagine that! You get beautiful design AND optimal functionality!
MYTH #5: If I Want Good SEO, I Have to Use WordPress
This myth is pretty common. You might have heard things like:
- When you switch from Wordpress to Squarespace, you’ll lose your rankings.
- You can’t keep working on SEO once your site is built.
- Squarespase SEO just isn’t as robust as what you can get with Wordpress.
Squarespace has built-in features that boost SEO behind the scenes (like mobile-friendly websites, blog speed boosting, automatic redirects, etc.). Each site is optimized for SEO when you sign up with an already-created sitemap that helps Google crawl and classify your content. They also make it easy for you to then add your site title and description, both of which help search engines understand what subjects are in your site.
And, once again, with ROCK YOUR SITE, I’ve got you covered so you can continue to implement SEO best practices like “alt” tags on images, page titles, meta descriptions, and keywords once we’re finished working together. Before we part ways, I’ll provide a handy SEO guide and checklist and walk you through how to do each task.
Myths Officially Busted!
There you have it! 5 Myths that are keeping you from hiring someone to build your dream website busted into smithereens. Now what’s stopping you?