Aspen Children’s Forum
In 2017, the Aspen Children’s Forum came to me to design a look for their summer event. They wanted a look that utilized their brand colors, made clear that the event is about children and communicated a sense of optimism. They also requested that the look be modern and simple. They wanted to incoporate photos of children into the program book but decided to use silhouettes on the signage. The Aspen Institute program logo (designed by their in-house designer) must also be incorporated into the look.
The event is sponsored, and hosted, by the Aspen Institute, which was largely shaped by Herbert Bayer, a luminary of the Bauhaus Movement who was lured to Aspen by Walter Paepcke, the American Industrialist/philanthropist who founded both the Aspen Institute and the Aspen Skiing Company. I cannot claim to be a great student of the Bauhaus Movement, but I have long admired the simple, colorful and graphic nature of much of Herbert Bayer’s, and his Bauhaus contemporaries’, work.
It took a bit to get the Institute team I was working with to nail down what exactly they were looking for. Through a number of rounds and countless ideas presented to them, they narrowed it down to the following three looks.
The selected, final look, as applied to various materials, is below.