The team initially asked me to further explore both Concept 1 and Concept 4. This included not only applying the look to a number of pieces they would need for each festival but also presenting two color palettes for each festival.

Concept 1 was based on the idea of a topographical map, something that’s often used by hikers and backpackers while in the mountains. An essential piece of gear used to navigate in the backcountry, a topo map flattens the terrain into lines that show where mountains, lakes, trails, and even buildings are. Graphically speaking, they can be terrifically interesting and are highly representative of life in the mountains, so I adapted the style for our needs.

Concept 4 was largely based on my annual calendar, which for the past few years has focused on colorful, simple, abstract illustrations and shapes. It’s as close to a “signature style” as it gets for me, and it seemed ideal for this project as I could easily adapt the graphics for each season and move the various “boxes” around to fit in the pieces each festival. Those pieces range from short and wide (street banners) to tall and narrow (print ads), so any concept would need to be adaptable to both orientations and everything in between, which can often be challenging.